fuel efficiency standard
today's WSJ (sadly requires a subscription) has an article on how difficult it will be fore americans to hit 35mpg average fuel economy. I think the article is off on a few major points which I'd like to whine about:
1) the american consumer has been taught to love horsepower, it's not a natural thing. The sad reality is that from the manufacturer's perspective, engines are where the best margins are (especially since they don't pay for the extra pollution). That said, I do not think it will be hard to unwind. Here's a simple idea: try selling the car's utility and comfort; I suspect detroit may very well find that the margins are good there too, but that the niche's are smaller. This will really be a boon for people that USE their cars.
2) fleet vehicles and rentals will be the saving grace for CAFE standard. Frankly, it's been moronic the way detroit has handled fleet vehicles, as evidenced by the absurd number of toruses and cavaliers and neons in stock colors on the road. Add to that the tax benefits of depreciating fuel efficient detroit owned rental fleets and you end up with a very easy to hit 35 right around when kids born in 2000 are buying their first cars out of college.
3) mandatory safety inspections checking cars for leaks, working brakes and emissions every two year (as in the UK) solves a whole host of other problems as well, but the best thing it would do is encourage many large vehicle owners to abandon their vehicles earlier, allowing a faster move to reasonably sized vehicles that aren't threatened by idiots in tanks that don't care because they don't have to (insert lilly tomlin voice here). safer and newer vehicles purchased more often make everyone better. Don't like it or can't afford it? try riding the bus or taking the train.
so stop whining. it's embarrassing.
1) the american consumer has been taught to love horsepower, it's not a natural thing. The sad reality is that from the manufacturer's perspective, engines are where the best margins are (especially since they don't pay for the extra pollution). That said, I do not think it will be hard to unwind. Here's a simple idea: try selling the car's utility and comfort; I suspect detroit may very well find that the margins are good there too, but that the niche's are smaller. This will really be a boon for people that USE their cars.
2) fleet vehicles and rentals will be the saving grace for CAFE standard. Frankly, it's been moronic the way detroit has handled fleet vehicles, as evidenced by the absurd number of toruses and cavaliers and neons in stock colors on the road. Add to that the tax benefits of depreciating fuel efficient detroit owned rental fleets and you end up with a very easy to hit 35 right around when kids born in 2000 are buying their first cars out of college.
3) mandatory safety inspections checking cars for leaks, working brakes and emissions every two year (as in the UK) solves a whole host of other problems as well, but the best thing it would do is encourage many large vehicle owners to abandon their vehicles earlier, allowing a faster move to reasonably sized vehicles that aren't threatened by idiots in tanks that don't care because they don't have to (insert lilly tomlin voice here). safer and newer vehicles purchased more often make everyone better. Don't like it or can't afford it? try riding the bus or taking the train.
so stop whining. it's embarrassing.
